The Noid

Will Vinton Studios, the creator of the California Raisins, also created the Noid, the mascot for Domino’s Pizza in the late 1980s and early 1990s. The commercials featured stop-motion animation by Tony Merrithew ( and the slogan, “Avoid the Noid.”

In 1989, Kenneth Lamar Noid thought the commercials were a personal attack on him and held two employees of an Atlanta, Georgia, Domino’s Pizza restaurant hostage for five hours. After forcing the employees to cook a free pizza for him, he surrendered to police, was charged with kidnapping, aggravated assault, extortion, and possession of a firearm during a crime, and was later found not guilty by reason of insanity.

In 1990, Capcom produced a video game for the Nintendo Entertainment System called Yo! Noid. It’s a classic, right up there with Mega Man and Street Fighter II…not.