Episode 179

The Paunch Stevenson Show episode 179

Our interview with Ed Daly, NJ author of the 2011 book Cereal: Snap, Crackle, Pop Culture!

In this episode:

  • Rob waking up from his trance,
  • supermarkets carrying more than 90 different breakfast cereals,
  • Ed’s reasons for writing his book,
  • his favorite cereals (General Mills Rice Chex and Cinnamon Toast Crunch, Kellogg’s Special K, etc.),
  • his least favorite cereals (Kellogg’s Hannah Montana and All-Bran)
  • TV show and movie tie-ins,
  • the lack of prizes in cereal boxes today,
  • Kellogg’s Mueslix and the Eddie Murphy movie Meet Dave (2008),
  • Ed’s opinion of Quaker Cap’n Crunch and various peanut butter flavored cereals,
  • crunchy marshmallows in cereal,
  • cereal box artwork, characters, and commercials,
  • sugary cereals marketed as being healthy,
  • Post Fruity Pebbles and Cocoa Pebbles melting in milk,
  • cereal restaurants and Kellogg’s Pop-Tarts World in Times Square NYC,
  • Ed’s milk-to-cereal ratio,
  • his next pop culture project,
  • and how much (or little) money an author makes from a book like this.

Buy Cereal: Snap, Crackle, Pop Culture on Amazon or Barnes and Noble
Follow Ed Daly on Twitter: twitter.com/ezeddaly
Visit Ed’s web site: cerealsnapcracklepopculture.tumblr.com

Download this episode:
35 minute MP3 file – 16 MB (right-click to save)

Listen to this episode:

One Reply to “Episode 179”

  1. i was unbelievably disappointed with this book. ed daly is on twitter and quite entertaining there; so i was expecting an analysis of the advertising campaigns and cereal mascots; along with the actual nutritional review of each cereal. what i got was an extreme close-up of each box with a list of ingredients. er… no.

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